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squirrel stopper
Worth a lookShows beatable incumbent ratings (3.5★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Growth
Great+105.5%90-day search growth — must beat 0% to launch
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.04avg listing price — sweet spot $15–$100
Price range
Good$9.89–$22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,960.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 32K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand