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squirrel poison
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$45.59avg listing price — sweet spot $15–$100
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Market size
Good$479K$479K/yr · 268K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.04–$227.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,368.75avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap