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squirrel house
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$68.81avg listing price — sweet spot $15–$100
Review moat
Great300.02avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$887K$887K/yr · 1.1M searches
Price range
Okay$6.88–$196.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale