61
sprouting lids
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Review moat
Good519.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.48–$24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Market size
Okay$199K$199K/yr · 223K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand