66
spray bottle for plants
Worth a lookShows searches that convert (12.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Market size
Good$521K$521K/yr · 445K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.55avg listing price — sweet spot $15–$100
Price range
Okay$6.08–$18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,817avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand