47
splitting wedge
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.94avg listing price — sweet spot $15–$100
Price range
Great$10.05–$55.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$300K$300K/yr · 172K searches
Review moat
Okay1,654.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf