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spike shoes
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Price range
Great$12.86–$61.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,582.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$259K$259K/yr · 250K searches
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Returns
Bad5.4%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Returns