66
spigot
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Price range
Great$4.59–$66.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Review moat
Okay1,686.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$187K$187K/yr · 390K searches
Signals No Dominant Brand