51
spider web
Worth a lookShows no brand lock-in (top 5 brands take 60% of clicks), but pricing outside the sweet spot ($9.76 avg) keeps it on the watch list.
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$597K$597K/yr · 1.7M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$4.52–$28.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,662.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Signals No Dominant Brand