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sphagnum moss
Launch itA $1.5M/yr market growing +13.1% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 881K searches
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Price range
Good$4.54–$28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,972.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand