64
speed limit signs 10 mph
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+119.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.48avg listing price — sweet spot $15–$100
Review moat
Great110.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.54–$53.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 18K searches