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spa purge
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Price range
Great$11.22–$39.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,970.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$81K$81K/yr · 22K searches
Competition
Bad84%top-5 click share — a locked-up shelf