55
spa light
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($85K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Great$100.84avg listing price — sweet spot $15–$100
Review moat
Good741.12avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Price range
Okay$8.04–$232.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 33K searches