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soil thermometer
Worth a lookShows low returns (1.5%), but soft demand (-32.4% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Good$5.37–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$189K$189K/yr · 170K searches
Review moat
Okay3,139.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand