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soil tester for garden nutrients
Launch itA $1.2M/yr market growing +55.2% this quarter with returns at 1.8% — clears our launch bar.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 851K searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Price range
Good$9.26–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad5,509.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Signals Out of Stock