67
soil sterilant
Launch itA $1.8M/yr market growing +86.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.04avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 389K searches
Price range
Great$11.27–$78.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+86.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,115.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand