55
soil blocker
Worth a lookShows low returns (0.5%), but soft demand (-80.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$44.17avg listing price — sweet spot $15–$100
Review moat
Great324.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$346K$346K/yr · 270K searches
Price range
Okay$15.28–$197.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.4%90-day search growth — must beat 0% to launch