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Worth a lookShows searches that convert (18.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$34.14avg listing price — sweet spot $15–$100
Price range
Incredible$14.55–$93.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great481.31avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Market size
Okay$212K$212K/yr · 33K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse