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sod staples
Worth a lookShows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Great+100.8%90-day search growth — must beat 0% to launch
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Good$5.08–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 42K searches
Review moat
Bad4,405.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Trending