60
sod grass rolls
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+149.6%90-day search growth — must beat 0% to launch
Avg price
Great$50.72avg listing price — sweet spot $15–$100
Price range
Good$16.75–$144.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$547K$547K/yr · 392K searches
Review moat
Okay1,804.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand