35
snow gauge
Skip itSoft demand (-92.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Price range
Great$10.68–$45.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great395.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 85K searches
Growth
Bad-92.7%90-day search growth — must beat 0% to launch