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snap traps
Launch itA $956K/yr market growing +17.7% this quarter with returns at 1.1% — clears our launch bar.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$956K$956K/yr · 440K searches
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Price range
Good$1.78–$35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,008.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand