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snake trap
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+161.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.08avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$10.17–$83.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,070.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 138K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse