45
snake plant soil
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Price range
Okay$6.70–$22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,002avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 58K searches