53
smoke tube
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Market size
Good$773K$773K/yr · 489K searches
Price range
Good$9.73–$23.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,239.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf