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smoke bombs for rodents
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.55avg listing price — sweet spot $15–$100
Price range
Great$11.86–$74.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+91.7%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$475K$475K/yr · 195K searches
Review moat
Good1,258.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand