56
smile your on camera signs
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,126.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$264K$264K/yr · 330K searches
Price range
Okay$5.05–$23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand