69
small rake
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.77avg listing price — sweet spot $15–$100
Price range
Great$6.72–$45.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good607.96avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Market size
Good$280K$280K/yr · 240K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand