61
small outdoor couch
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Review moat
Good754.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$218.20avg listing price — sweet spot $15–$100
Market size
Okay$106K$106K/yr · 285K searches
Price range
Bad$78.73–$848.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price