small flag pole
Worth a lookShows demand growing +100.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+100.9%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.00–$27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,250.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 66K searches