53
skunk scram
Worth a lookShows beatable incumbent ratings (3.4★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.95avg listing price — sweet spot $15–$100
Price range
Great$14.17–$79.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,508.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 15K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand