48
skeleton hands
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Review moat
Great191.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.83–$27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 152K searches