49
skeleton duck
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great129avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+43.7%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.69–$21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 32K searches
Signals Low Review Barrier