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skeleton dog
Worth a lookShows a thin review moat (96 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible96.29avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$40.26avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+65.2%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$11.53–$185.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$189K$189K/yr · 366K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale