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Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible48.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$12.85–$24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$61K$61K/yr · 37K searches
Competition
Bad88%top-5 click share — a locked-up shelf