65
silverfish trap
Worth a lookShows searches that convert (13.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Good$10.44–$25.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Market size
Okay$219K$219K/yr · 93K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,803.95avg incumbent reviews — the moat a new listing must climb