56
silt fence
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$64.68avg listing price — sweet spot $15–$100
Price range
Great$28.64–$112.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good513.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 39K searches