65
shop blower
Worth a lookShows a sweet-spot price point ($56.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$56.72avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$27.64–$119.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$812K$812K/yr · 406K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,153.47avg incumbent reviews — the moat a new listing must climb