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shishito pepper seeds

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Soft demand (-37.2% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 6Conversion 91Competition 20Returns 99Price range 49Avg price 44Brand share 28Review moat 81Quality gap 87

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great386.18

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.47–$25.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.26

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$34K

$34K/yr · 27K searches

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

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