55
shelter logic 10x10
Worth a lookShows beatable incumbent ratings (3.9★), but prices mostly outside the sweet spot ($70.89–$447.69) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good740.79avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+46.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$239.23avg listing price — sweet spot $15–$100
Market size
Okay$159K$159K/yr · 18K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$70.89–$447.69cheapest to priciest tracked listing — scored on the share inside $15–$100