70
shade cloth
Launch itA $2.5M/yr market growing +135.8% this quarter with returns at 2.8% — clears our launch bar.
Growth
Incredible+135.8%90-day search growth — must beat 0% to launch
Market size
Incredible$2.5M$2.5M/yr · 5.4M searches
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Great$7.75–$77.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Bad4,072.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals Trending