50
sensory swing
Worth a lookShows a sweet-spot price point ($54.21 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Great$54.21avg listing price — sweet spot $15–$100
Price range
Great$23.56–$123.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$671K$671K/yr · 1.7M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,575.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale