60
seed starter pots
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.74–$146.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,773.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 115K searches
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand