55
seed starter pods
Worth a lookShows low returns (0.8%), but soft demand (-42.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Price range
Good$6.18–$32.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,528.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$121K$121K/yr · 109K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand