57
seed paper
Worth a lookShows a sweet-spot price point ($22.05 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.05avg listing price — sweet spot $15–$100
Review moat
Great225.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.89–$47.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$111K$111K/yr · 198K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch