38
scalloped wall basket
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Review moat
Incredible82.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$67.79avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$29.79–$197.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 115K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale