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55

sawdust

Worth a look

Shows low returns (1.2%), but a small market ($65K/yr) keeps it on the watch list.

Market size 16Growth 23Conversion 47Competition 77Returns 91Price range 78Avg price 91Brand share 68Review moat 63Quality gap 52

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.24

avg listing price — sweet spot $15–$100

Price range

Great$4.75–$54.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good963.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 81K searches

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