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sauna wood oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible54.3avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$61.09avg listing price — sweet spot $15–$100
Price range
Great$27.53–$124.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 15K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand