47
sauna seat cushion
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible45.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$57.94avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.52–$343.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$95K$95K/yr · 53K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch