43
sauna foil vapor barrier
Skip itSoft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible46.18avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$68.77avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$24.85–$122.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 21K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-37.7%90-day search growth — must beat 0% to launch